Where Is Oulu and Why Should You Visit?

Oulu, located in northern Finland, is a vibrant coastal city by the Gulf of Bothnia. Oulu is known for its innovative tech industry and University, beautiful natural landscapes, and rich cultural heritage. Oulu is a perfect stop on your way to Lapland or a road trip to Lofoten in Northern Norway. The city is home to around 200 000 people and it's extremely walkable since the region doesn't have any hills and the city center is quite small.

Oulu offers something to do for every season with its long summer days and snowy winters. In my opinion, Oulu is especially perfect for a summer weekend trip from Helsinki since the city has over 20 public beaches to enjoy.

How to Get to Oulu

Getting to Oulu is simple, whether you’re traveling from other parts of Finland or internationally:

• By Air: Oulu Airport (OUL) is Finland's third busiest airport, offering direct flights from Helsinki and other European cities. The airport is just 20 minutes from the city center by bus or taxi.

• By Train: Oulu is well-connected by rail to major Finnish cities like Helsinki, Tampere, and Rovaniemi. The train journey from Helsinki takes about six hours. You can buy tickets straight from the VR.fi website (the Finnish Railways). 

• By Car or Bus: If you prefer a scenic road trip, driving to Oulu provides beautiful views of Finland’s countryside. If you're traveling from the South, I recommend driving along the West Coast and making a stop to see the famous Kalajoki dunes. Long-distance buses also operate from Helsinki and other cities.

Where to Stay in Oulu

Oulu has a variety of accommodation options to suit all budgets:

• Budget Options: Hostels like Turusensaha Guesthouse offer affordable stays in cozy, local settings.

• Hotels: Lapland Hotel Oulu combines Scandinavian comfort with a charming Lapland theme. The beautiful Radisson Blu Hotel offers stunning views of the Oulu River.

• Alternative Options: For a unique experience, try renting a lakeside cabin near Oulu or booking an apartment through Airbnb.

14 Free or Cheap Things to Do in Oulu

Here's a list of 15 things to do in Oulu that are cheap or completely free of charge. Please note that some of these recommendations only apply to a certain time of the year.

1. Nallikari Beach

Known as the "Riviera of the North," Nallikari Beach is perfect for summer picnics, swimming, or winter walks. The beach is famous for its one-kilometer-long sandy shoreline and amazing experiences. In winter, it’s also a great spot to catch the Northern Lights. The area has different restaurants, accommodation options, and even a public sauna. 

2. Oulu Market Hall (Kauppahalli)

The old Market Hall is a must-see in Oulu! Built in 1901, the Market Hall is a treasure trove of local goods, from fresh fish to handmade crafts. Stop by to experience a piece of Finnish history and try out Finnish pastries like karjalanpiirakka (rice pastries) or korvapuusti (cinnamon bun).

3. Toripolliisi Statue

This iconic bronze policeman statue has become a symbol of Oulu and all Finns recognize it. Toripolliisi is located in the heart of the Market Square, right next to the Market Hall. 

4. Oulu Market Square 

The Market Square is a bustling area, especially during summer. You can find a variety of local produce and handicrafts from the market.

5. Oulun Makasiinit

At the waterfront, close to Market Square, you can find Oulun Makasiinit — traditional red wooden huts now housing cafes and boutiques. Enjoy a coffee or shop for unique souvenirs while soaking in the historic charm.

This lush park is ideal for a relaxing stroll. Take in its picturesque ponds, leafy pathways, and family-friendly atmosphere. In summer, grab a coffee at the nearby cafe.

6. Hupisaaret Park

The Hupisaaret City Park consists of dozens of small islands in the Oulu River Delta. Known for its wooden bridges and streams, this park offers a tranquil escape from the buzzing city. The lush islands, dotted with white bridges, are home to both built parks and almost natural meadows and groves.

7. Oulu Cathedral

Admire the neoclassical architecture of Oulu’s main cathedral, rebuilt in 1832 after the previous cathedral was destroyed in a fire. Entry is free, and the cathedral is a beautiful example of a Lutheran cathedral, the most common form of Christianity in Finland. Please be mindful when visiting and don’t disturb any ceremonies or masses that might be going on. 

8. University of Oulu Botanical Gardens

Explore two large greenhouses featuring tropical and desert plants, along with outdoor gardens showcasing local flora. The outdoor gardens are open every day from 8 am to 8 pm and the entry is free. The greenhouse gardens are open from Tuesday to Sunday, from 10 am to 4 pm. The entry has a 5€ voluntary fee. 

9. Air Guitar World Championships

The Air Guitar World Championships has been arranged in Oulu, Finland since 1996. If you’re in Oulu in August, don’t miss this quirky, globally known event promoting world peace. Held in Rotuaari Square, it’s free to watch and a guaranteed fun and unique experience. 

10. Rent a bike and explore 

Cycling is a very popular way of transport in Oulu and the cycling routes are maintained year-round. Have you ever thought of winter cycling? Well that’s something you can try out here! Oulu has a vast cycling route network that connects all of the city districts and even parts of the surrounding regions. Read more about cycling in Oulu and discover scenic routes here. 

11. Pikisaari Old Town

Cross the bridge near the theatre and library to this charming island with colorful wooden houses and artisan workshops. Oulu's history of shipbuilding and tar culture is rooted in this old industrial milieu where ships were built as early as the 17th century. Walk or bike along the serene streets and enjoy the historic atmosphere.

12. Oulu Museum of Art

Explore Finnish and international art at this well-curated art museum. The exhibitions often focus on northern Finnish artists and the admission is 10€ for adults with children under 18 free of charge. 

13. Turkansaari Open-Air Museum

Step back in time at this outdoor museum, featuring over 40 historic buildings. It’s an excellent and interactive way to learn about rural Finnish life. The museum is open during summer and the tickets are 10€, with free entry for children under 18. 

14. Public Saunas in Oulu

Experience Finland’s famous sauna culture at these affordable options. Please make sure to check opening times from their websites that are linked below. 

• Rantasauna: A public sauna near Nallikari Beach with stunning water views.

• Oulun uimahalli: A public swimming hall with indoor pools and saunas. 

• Black Sauna: The first year-round public sauna near Oulu. The admission is 12,90€ but you can also enjoy a hot tub. 

Oulu is a city where modern innovation meets natural beauty and historic charm. The beautiful city offers a lof of free activities especially to those interested in nature and history. It’s a real gem that many people miss when visiting Finland.

— Iiris